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Ozgur Aytar Pyramid Research Paper

Based in Boston, Massachusetts, Ozgur Aytar oversees Pyramid's advisory portfolio and Strategy and Innovation research practice, which drives the company's thematic research agenda.  Ozgur has 17 years of experience in providing advisory and consulting services to telecom operators, regulators and leading equipment vendors, focusing on broadband technologies, digital services and operator business models.  She has led many consulting engagements assisting clients in market opportunity assessment, competitor analysis and developing positioning strategies and business models.  Ozgur's recent projects and publications include:

  • Assessment of convergent and mobile enterprise services and applications market trends and competitive environment in the enterprise and government segments in the operator's country of operations
  • Analysis of go-to-market strategies for FTTH/P network providers and outcome of e-education, e-health and digital city projects
  • Market sizing study assessing the investments of large and corporate businesses as well as multinational companies' investments in IP-VPN, VoIP, Internet access, video conferencing, hosting and security services
  • Development of a business plan for an MVNO focused on the high-end affluent mobile subscriber base in the Middle East
  • Analysis of service provider Opex trends for network, IT and customer care functions, measures for opex reduction and perceptions of outsourcing and managed services worldwide
  • Due diligence for an IPTV service launch
  • Analysis and financial modeling of key profitability levers in North America for a new market entrant 
  • National Broadband Plans: Deployment Models & their Effectiveness in Improving Broadband Penetration
  • Mobile Payments: Revenue Models and Market Strategies
  • OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity
  • FTTH/B Deployments in Asia Pacific: Keys to Enhancing Service Availability, Proposition and Uptake
  • Devices for the Wrist: Ecosystems Crucial to Growth of Connected Watches and Bands
  • Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic
  • LTE Business Models Best Practices in Network Deployment, Positioning and Service Pricing
  • The Personal Cloud: A Strategic Imperative for Operators - Competitive Market Trends, Forecasts and Operator Business Models
  • Mobile Operators Go after the Connected Car Opportunity - Cellular Telematics Value Chain, Business Models and Market Forecast

Prior to Pyramid Research, Ozgur was a Director of Wireless Research at FastTrack Wireless, Inc., where she developed and managed forecasts and reports on mobile operator KPIs, mobile devices and vendors.  She began her communications career at The Strategis Group as a consultant. Ozgur holds a Master of Arts in Management from Harvard University and Bachelor of Arts in Economics from Gettysburg College.  She is fluent in English and Turkish.

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Telecommunications Companies Require Culture Shift to Maximize Benefits of Big Data Analytics, says Pyramid Research

21 June 2016

While big data analytics (BDA) is on every communications service provider’s (CSP) radar, investment levels are relatively minor for most organizations, with many barely scratching the surface, according to insight from Pyramid Research.

The company’s latest report* states that the return on investment from telco analytics is far behind that of online companies like Amazon, Google and Facebook. Among those CSPs with more mature implementations, however, the focus has evolved from how to use technology to extract and manage the data, to how to effectively apply Big Data and real-time analytics to enhance the user experience, optimize investments and add value to third-party partners. 

Pyramid Research asserts that operators who are able to make BDA work for them will be at a significant advantage over their competitors in a market environment characterized by diminished variations between operators and the services they offer. Indeed, the extent to which BDA implementations are successful will be a significant factor in determining the market’s winners and losers. 

Ozgur Aytar, Director of Research at Pyramid Research, explains: “Our industry survey demonstrates that one of the most challenging aspects of the telco BDA implementations is the need for a significant shift in the structure and culture of the organization.

“To maximize the BDA opportunity, telcos should put into place the correct leadership structure, break down barriers to data access and create a collaborative environment where people from different parts of the organization can work together for mutual benefit.  It is important to recognize that BDA is not primarily a technological investment but a major organizational restructuring.”

Telcos have taken a variety of approaches to the implementation of a BDA function. The study’s author, John Gilsenan, an Analyst at Pyramid Research, says: “Some have made it a centralized function, others a decentralized one, while some have set up a separate BDA business unit. While there is no single approach that will be right for all organizations, it is very important to appoint someone to be the leader of the BDA deployment. This could be a chief data officer, but doesn’t have to be.

“It is essential that this person reports into the highest levels of the organization and that he or she gets the buy-in of data owners across the organization’s silos and the budgetary authority to make the necessary investment for a successful BDA implementation, including hiring the right staff.”

Editor’s Notes

Pyramid Research’s new report Big data and analytics: Telco strategies, investments and use cases examines the current situation with regard to big data and analytics among communications service providers, the use cases these organizations are harnessing the technology for, and the extent to which they are successful. The report provides an analysis of the industry survey results that obtained insights from service providers and their technology partners on their experiences with BDA implementations. Built around numerous telco case studies from across the world, the report also sheds light on best practices for effective use of BDA that may soon mean the difference between winners and losers in the CSP market. 

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